Brochures are a very effective marketing tool and almost every business uses one. They are usually used to highlight a properties benefits, interior, exterior, energy efficiency, and location to a potential buyer. Brochures can help the buyer to see the full property potential before visiting, and influence their buying decision. Also, show that you’re serious and prepared for the sale.
It is also a good take-home material to show to their partner who may be involved in decision making.
The way you present the property will be what makes the difference when it comes down to competition as the product is the same but services and quality will differentiate from agent to agent, creating a good customer experience is always the winner.